Learn more about Constant Contact here. Which email clients do you use and why? Other posts by Christina Walker. I can create all documents, send them and also I can create marketing lists and with easy to use e-mail builder I can send e-mail messages. The phrase newsletter builder and email client are used interchangeably in this article.
An email client is an app that receives and sends personal emails. It does not build newsletters nor does any email client possess the proper coding capability to do so. From Technopedia: Email client is a desktop application that enables configuring one or more email addresses to receive, read, compose and send emails from that email address s through the desktop interface.
It provides a central interface for receiving, composing and sending emails of configured email address s. No Reactions 9 Comments. Mar 8th, Last update. Email Marketing Marketing Tools. Christina Walker.
Cancel reply. We've mostly avoided anything too complex and focused on the core aim: being able to get the word out to your customers or clients in a simple and concise manner. MailerLite Web. MailerLite is an email marketing tool that can be as simple or complex as you want it to be.
Creating an email newsletter in the editor is simple: choose from dozens of pre-designed content blocks for things like buttons, navigation menus, logos, images, videos, and text. When you're finished, choose a list, hit send, and you're done. Alternatively, pick out a template that suits your needs if you're in a rush, but keep in mind that templates are only available via the paid plan.
You can even schedule your emails to be delivered at a specific time to subscribers in every timezone. If you run an eCommerce site, you can import your product catalog to add products to your emails easily, and if you're using your newsletter to promote your blog content, you can use its RSS-to-email feature to build and send emails automatically. Plus, you can create both embeddable subscribe forms and pop-up forms that display after a certain amount of time, after a certain scroll depth, or on exit intent.
These more advanced features are available in MailerLite, but they don't get in the way if you don't need them, so it's an ideal solution for a smaller business that simply wants to send out email and not get overwhelmed by the finer details.
Performance reports are particularly useful whatever the size of your company, with stats available on the average open rate, click rate, subscriber growth, and general engagement, so you can learn a lot about how your customers interact with your emails. All these features combined mean that MailerLite is a great one-size-fits-all solution that easily grows with your business.
If you connect MailerLite to Zapier , you can do things like add new subscribers to the service via a Google Sheets spreadsheet or automatically subscribe new Facebook Lead Ads leads to your account. CleverReach Web.
Email segmentation is key in reaching the right people with the right content, and CleverReach excels with its extensive segmentation options. You can divide your mailing lists according to the products connected to a user, how often they've read your past mailings or clicked on links, and even their last place of residence.
It's also possible to send emails based on when the user first registered with you, meaning, for example, you could send offers or special emails to your first handful of subscribers. CleverReach's interface isn't the simplest. Right from the start, it adds an extra step to logging in by requiring you to also enter an assigned customer ID alongside your regular login details. Once in, you need to dig around slightly more than on other services to track down a Create Email button.
It's a similar story when editing templates, with many of the features taking an extra step here or there as you go along—although the results are still solid. In CleverReach's favor, it offers comprehensive statistics along with colorful graphs so you can see precisely how well your targeted campaigns are performing. Just don't expect it to be the easiest—there's a learning curve and not everything seems as intuitive as it does elsewhere.
Note: CleverReach is currently beta testing a new email newsletter editor that's simpler and easier to use than the standard email editor. Connect CleverReach with Zapier , and you can automatically create subscribers in CleverReach whenever trigger events happen in the other apps you use most.
Here are just a couple of examples. Sendinblue Web. Timing is everything when it comes to email marketing, and Sendinblue handles this with razor-sharp focus. Most services allow you to schedule your emails, but few make it quite as simple as Sendinblue, thanks to an easy-to-use interface that allows you to plan even months in advance. It also updates to your time zone, whereas other email newsletter apps stick with a time that might not make much sense to you.
Upgrade to a premium plan, and Sendinblue will figure out the best time of day for reaching out to your specific audience. It's based on each individual recipient's past behaviors, looking back on when they were most likely to open your previous emails. That takes out a lot of the potential guesswork and testing involved in timing your campaigns. Sendinblue offers a standard selection of templates that are easily tweaked via a drag-and-drop interface.
The rest of Sendinblue's interface is a little more clinical than others on this list, but once you get used to its more text-heavy ways, it offers what you need. Connect Sendinblue with Zapier , and you can automatically create Sendinblue subscribers from your other apps. Mailchimp Web.
Mailchimp prides itself on being an all-in-one marketing platform for small businesses. That can sound intimidating if you simply want a good way of formulating email newsletters. But because it started out as an email newsletter service, it offers a lot of simple functionality for when you're starting out—along with the opportunity to upscale your campaigns as your business develops. Its templates are more blank canvas than some other apps' polished choices, but that gives you a lot of flexibility.
The drag-and-drop interface is reminiscent of website builder Wix, so if your website is built on Wix, this might be a good fit. Segmentation options are easy to manage, but expect to upgrade to a premium plan if you want in-depth statistical analysis and performance reports. Overall, Mailchimp is intuitive and welcoming. Being able to sign up for free means it's easy to dive in without missing out, and you'll appreciate how it grows alongside your business.
And Mailchimp's Zapier integration allows you to extend its value even further, automatically adding your leads to Mailchimp and sharing contacts across contact databases.
ConvertKit Web. ConvertKit is built for creators. The app goes beyond email to include landing pages and digital products, but newsletters called "broadcasts" are at the heart of it all.
The email editor in ConvertKit functions a lot like a website builder. There aren't any pre-designed templates on offer—largely because the tool emphasizes a minimal, text-forward design for broadcasts—but you can create and save your own templates for reuse. If you're sending a paid newsletter or other digital product, ConvertKit makes it easy to sell to your list, collect payments, and segment paid subscribers.
Payments are powered by Stripe, but you can set them up without leaving ConvertKit's app. Once you're set up to collect payments, simply add a product, set the price, and you're in business. You can start using ConvertKit—and even selling digital products—for free. If you sign up for a paid plan, ConvertKit includes free, done-for-you migration from your current email provider.
More specifically, its responsive email templates and customization options make Moosend a great email marketing tool for marketers who want to create converting newsletters.
This email marketing service equips you with sophisticated automation tools like segmentation and personalization to run your email marketing campaigns on autopilot. Additionally, you get real-time reporting and analytics tools to track valuable email metrics like your open rate, click-throughs, and conversions.
Create a newsletter. HubSpot Email Marketing is a fully-featured email marketing tool that can help businesses of any size create and deliver beautifully designed newsletters. The tool comes with an easy-to-use drag-and-drop newsletter builder and a library of templates to get started right away. What sets HubSpot apart is that, when you sign up for the email marketing tool, you also gain access to a suite of free products, including a CRM, a form builder, live chat, ads management, and more.
When you combine the CRM with the automation features, you can create deeply personalized emails to nurture your contact list. All in all, HubSpot is a great service for startups, small businesses, or just anyone who wants to try out the tool before adding it to their stack. For growing businesses, the paid tiers unlock more features and benefits.
Constant Contact is another great email newsletter software, especially if you are a frequent event organizer. Nevertheless, the lack of styles is quite evident. When it comes to email templates, the newsletter software features a collection of basic and more complex templates to choose from. Moreover, Constant Contact may not be the best email newsletter service for email automation beginners.
While the tool offers autoresponders and list segmentation, the lack of flexibility can be a deal-breaker.
Furthermore, the email marketing software lets you track your campaign engagement , showing your open rates, clicks, and unsubscribe to be up-to-date with your campaign performance.
Overall, while Constant Contact can be an efficient newsletter software, it might overwhelm first-time users , unlike other more flexible Constant Contact alternatives. Next in our best email newsletter software tools list is Mailchimp , a popular choice among eCommerce businesses and agencies.
This email service prover has a great email builder to customize your email templates or create one from scratch. Overall, Mailchimp is a great email marketing platform that helps you create stunning newsletters.
While Mailchimp offers a free plan, you get a very limited version of its features and marketing tools.
Sendinblue earns a place in our best email newsletter software list due to its simplistic drag-and-drop email builder and HTML email templates. When it comes to email types, the email newsletter service allows you to choose from newsletters, autoresponders, transactional emails, and SMS.
The platform also lets you create email campaigns based on behavioral data to boost your open rates and click-through rates via tailored content.
0コメント